HUMAN BEHAVIOR IS AT THE ROOT OF ENVIRONMENTAL PROBLEMS...
AND THEIR SOLUTIONS
We’re a non-profit working to build capacity for all environmental change-makers to use the insights from behavioral science. Through application of these methods we can create better systems and policies that accelerate environmental and social change.
WHAT WE DO
WHO WE ARE
As a team, we believe that by applying the principles of behavioral science, conservationists can generate a quantum leap in environmental progress.
Making Shift Happen – 2023 Nautilus Book Awards Gold Medal Winner – teaches you how to use behavioral science and human-centered design to understand why people do what they do, and to harness this to help the planet. Drawing on decades of scientific research and practice, this practical guide shows you how to:
- Research, design, test, and implement practical, data-driven, science-based initiatives to get people to engage in environmentally friendly behaviors
- Use tools such as design thinking, prototyping, and a behavioral drivers analysis that can be implemented quickly to adapt to rapidly changing situations
- Design and strengthen pro-environmental policies that are generally beyond the reach of legislation or regulation.
A must-have guide for practitioners in organizations, businesses, and government looking to design successful campaigns and initiatives that shift behavior toward positive environmental outcomes.