ROOT SOLUTIONS

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HUMAN BEHAVIOR IS AT THE ROOT OF ENVIRONMENTAL PROBLEMS...
AND THEIR SOLUTIONS

We work directly with organizations, companies and governmental agencies to identify behavioral leverage points in their initiatives, then assist in the design and implementation of cost-effective and scalable behavioral strategies.

WHAT WE DO

We offer a step-by-step approach, rooted in human centered design, for integrating behavioral insights into both new and ongoing projects. No matter where you need help, our process can help.
By providing practical instruction on the use of behavioral design, we equip change-makers to create a brighter, healthier, and more sustainable world.
View our current and past projects.

WHO WE ARE

We are a team of visionaries, creators, and disruptors who want to re-shape the future of the environmental movement in North America and beyond.

OUR CLIENTS

Rising Sun Center for Opportunity
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OUR BOOK

We are writing a book designed to engage policy-makers, resource users, environmental advocates, and the general public. The book will tell the story of how we can understand and overcome our human foibles, especially our common systematic errors in judgment and decision making, that result in behaviors that are not in our self-interest nor the interest of our planet.

Interested in staying updated about the book?

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