ROOT SOLUTIONS
We wrote Making Shift Happen
…so you can do what we did
Find hundreds of techniques to help you achieve your explicit and implicit behavior change goals
Walk through the “how to” for designing whole campaigns, single strategies, or messaging
Root Solutions concluded operations on December 31, 2024
Interested in trainings still offered by our experts, or information about past projects? We would love to hear from you!
HUMAN BEHAVIOR IS AT THE ROOT OF ENVIRONMENTAL PROBLEMS...
AND THEIR SOLUTIONS
We were a non-profit that built capacity for environmental practitioners, philanthropists, and policymakers to use the insights from behavioral science. Through application of these methods we can create better systems and policies that accelerate environmental and social change.
We believe that by applying the principles of behavioral science, conservationists can generate a quantum leap in environmental progress.
OUR WORK
CAPACITY BUILDING
Through short and years-long training and shadowing, we built capacity for change-makers to use a step-by step approach and tools we created to identify barriers to change, and design, apply, and scale a multitude of human dimension solutions.
We guided strategic efforts to pinpoint high-impact programs, collaborating with public and private institutions to conduct audience research and develop, design, implement, and scale evidence-based human dimension solutions essential to fully realizing program goals.
OUR PROJECT PARTNERS
OUR CAPACITY BUILDING BOOK
Making Shift Happen – 2023 Nautilus Book Awards Gold Medal Winner – teaches you how to use behavioral science and human-centered design to understand why people do what they do, and to harness this to help the planet. Drawing on decades of scientific research and practice, this practical guide shows you how to:
- Research, design, test, and implement practical, data-driven, science-based initiatives to get people to engage in environmentally friendly behaviors
- Use tools such as design thinking, prototyping, and a behavioral drivers analysis that can be implemented quickly to adapt to rapidly changing situations
- Design and strengthen pro-environmental policies that are generally beyond the reach of legislation or regulation.
A must-have guide for practitioners in organizations, businesses, and government looking to design successful campaigns and initiatives that shift behavior toward positive environmental outcomes.