ROOT SOLUTIONS

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HUMAN BEHAVIOR IS AT THE ROOT OF ENVIRONMENTAL PROBLEMS...
AND THEIR SOLUTIONS

We work directly with organizations, companies and governmental agencies to identify behavioral leverage points in their initiatives, then assist in the design and implementation of cost-effective and scalable behavioral strategies.

Environmental behavior change in response to COVID-19

Root Solutions is available for hourly strategy sessions to help you plan or adjust your campaigns and programs in light of COVID-19. 

Contact us at info@therootsolutions.org for more details.

WORKING ON TRANSPORTATION ISSUES?

Check out our free resource on transportation and behavior change in the time of COVID.

WHAT WE DO

We offer a step-by-step approach, rooted in human centered design, for integrating behavioral insights into both new and ongoing projects. No matter where you need help, our process can help.
By providing practical instruction on the use of behavioral design, we equip change-makers to create a brighter, healthier, and more sustainable world.
View our current and past projects.

WHO WE ARE

We are a team of visionaries, creators, and disruptors who want to re-shape the future of the environmental movement in North America and beyond.

OUR CLIENTS

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511 Contra Costa
Greater Farallones Association
ClimateWorks Foundation
Contra Costa Transportation Authority
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NOAA
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Rising Sun Center for Opportunity
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OUR BOOK

Making Shift Happen teaches you how to use behavioral science and human-centered design to understand why people do what they do, and to harness this to help the planet. Drawing on decades of scientific research and practice, this practical guide shows you how to:
  • Research, design, test, and implement practical, data-driven, science-based initiatives to get people to engage in environmentally friendly behaviors
  • Use tools such as design thinking, prototyping, and a behavioral drivers analysis that can be implemented quickly to adapt to rapidly changing situations
  • Design and strengthen pro-environmental policies that are generally beyond the reach of legislation or regulation.
A must-have guide for practitioners in organizations, businesses, and government looking to design successful campaigns and initiatives that shift behavior toward positive environmental outcomes.

Interested in staying updated about the book?