ROOT SOLUTIONS
HUMAN BEHAVIOR IS AT THE ROOT OF ENVIRONMENTAL PROBLEMS...
AND THEIR SOLUTIONS
We partner with organizations, companies and governmental agencies to identify behavioral leverage points in their initiatives, then assist in the design and implementation of cost-effective and scalable behavioral strategies.
Environmental behavior change in response to COVID-19
Root Solutions is available for hourly strategy sessions to help you plan or adjust your campaigns and programs in light of COVID-19.
Contact us at info@therootsolutions.org for more details.
WORKING ON TRANSPORTATION ISSUES?
Check out our free resource on transportation and behavior change in the time of COVID.
WHAT WE DO
We offer a step-by-step approach, rooted in human centered design, for integrating behavioral insights into both new and ongoing projects. No matter where you need help, our process can help.
By providing practical instruction on the use of behavioral design, we equip change-makers to create a brighter, healthier, and more sustainable world.
WHO WE ARE
We are a team of visionaries, creators, and disruptors who want to re-shape the future of the environmental movement in North America and beyond.
OUR PARTNERS
OUR BOOK
Making Shift Happen teaches you how to use behavioral science and human-centered design to understand why people do what they do, and to harness this to help the planet. Drawing on decades of scientific research and practice, this practical guide shows you how to:
- Research, design, test, and implement practical, data-driven, science-based initiatives to get people to engage in environmentally friendly behaviors
- Use tools such as design thinking, prototyping, and a behavioral drivers analysis that can be implemented quickly to adapt to rapidly changing situations
- Design and strengthen pro-environmental policies that are generally beyond the reach of legislation or regulation.
