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INTRODUCTION TO
MAKING SHIFT HAPPEN

INTRODUCTORY WEBINARS

Looking for an introduction to behavioral science as it applies to sustainability? Check out these hour-long webinars designed to get you up to speed quickly.

Increase the ROI of your environmental campaigns by employing strategies from the most cutting-edge research in cognitive science and behavioral change. In this hour-long webinar, you will: 

  • Discover why behavior change is the next wave of the environmental movement 
  • Learn solutions from the 10 principles outlined in our BEHAVIORAL BUILDING BLOCKS 
  • See how other organizations have shifted people toward sustainable behaviors by applying these principles

     

DATE(S):
Thursday, Apr 21, 2022 @ 9:30 – 10:30 AM PT
Thursday, May 19, 2022 @ 11:00 – 12:00 PM PT

Are you an NGO, grantmaker, or business that bulk-ordered Making Shift Happen? If so, we would like to offer you this private webinar to jumpstart your journey into behavior change and utilizing Making Shift Happen to its full potential. We will walk you through navigation tips, highlight the most important parts, and have fun discussing solutions you can start using immediately.

DATE(S): 
Contact us to schedule your webinar.

Details coming soon.

DATE:
TBD; Sign up to be notified when this webinar is available.

MAKING SHIFT HAPPEN: ENVIRONMENTAL BEHAVIOR DESIGN TRAINING

If your environmental projects and initiatives encourage behavior – and almost all do, whether you want legislative and public support for a policy, business owners to use sustainable supply chains, or people to adopt new practices, or simply even believe that facts are real and science is credible – then Root Solutions training is for you. 

Our training workshops are based on the Making Shift Happen behavior design framework, and each workshop uses a mix of case studies, informative storytelling, hands-on activities, and concrete design material.

We offer in-person training and online workshops, as well as private training tailored to your needs.  Whether you are looking to start a new initiative from scratch, or to augment your organization’s existing strategic planning processes and systems, our trainings will help you make shift happen.

In-Person Training

While Fundamentals of Environmental Behavior Change training provides a comprehensive overview of the wealth of behavior-based tools available to us, the main objective of this training is to learn how to apply them. You’ll get A to Z guidance on how to design a behavior change initiative—from choosing the right audience and uncovering what drives their behavior, to designing, prototyping, testing, and implementation—so your policies, campaigns, initiatives, and strategies can change environmental behavior for the better. Using the Making Shift Happen framework – an evidence-based approach to the development of effective behavior-based solutions – you will be able to more effectively identify and understand problematic behaviors, and develop and test appropriate solutions.

  • 2.5 days
  • Covers the 5 modules defined in the Online Workshops below
  • Resuming Summer 2022
  • 2.5 days
  • Covers the 10 modules defined in the Online Workshops below
  • Resuming Summer 2022

Online Workshops

We have divided our 3-day training into shorter classes that can be taken over time. There are 5 modules in the Making Shift Happen Process track and 10 modules in the Making Shift Happen Behavioral Building BlockTM track. The 75-minute modules from either training series can be taken in any order, so we encourage you to jump in when you can. While each module can be taken as a stand-alone course, we recommend taking multiple to get the most out of our series. Upon completing the 5 modules from the Fundamentals all 10 modules from the Behavioral Building BlockTM track, and track, participants will receive a Making Shift Happen Level 1 Certification from Root Solutions. (See our certification program below for recommendations of which modules can be taken together for different levels of behavior design expertise.) Even if you are not aiming for certification, you will gain valuable insights from each module that will allow you to develop stronger messaging and initiatives.

Bite-Sized

Held virtually over Zoom, workshops are 75 minutes, with a different module held every two weeks.

Different Learning Styles

In each module, you’ll learn through a mix of lecture, videos, practicing, working with other participants, and getting real-time feedback from speakers and facilitators.

Applied

Each module has exercises applying course material to your real-world situations in peer-group breakout rooms.

Live Facilitation

During each module, facilitators respond to questions via chat. During breaks you can participate in discussions with the speakers and have additional questions answered.

Making Shift Happen Certificate

At the end of your workshop training, you will receive a personalized certificate of completion that will be downloadable and shareable.

Making Shift Happen Book

Attendees who sign up for the Fundamentals of Behavior Change (Level 1 Certification) will receive a copy of Making Shift Happen: Designing for Environmental Behavior Change

Fundamentals of Environmental Behavior Change:
Part 1 - Making Shift Happen Process

In Fundamentals of Environmental Behavior Change: Part 1, we provide a roadmap for getting from the environmental challenge that you want to address to implementing and scaling a behavior change initiative in the real world. We also explore some of the processes of the human brain that influence our behavior, such as cognitive biases and emotions, and discuss important considerations like ethics, scarcity, and equity that practitioners should always keep in mind when designing a behavior change initiative.

There are many global environmental issue areas that need to be addressed—greenhouse gas emissions, plastic pollution, deforestation, and biodiversity loss, to name just a few. Within each issue area, there are myriad ways to effect change—we can try to reduce plastic pollution by focusing on, for example, shifting consumers to use less single-use plastics, working with restaurants and companies to use reusable packaging, working with lawmakers to pass legislation that limits the ability of manufacturers to produce virgin plastic, or by asking manufacturers to use materials other than plastic for their single-use products. How do we choose where to focus our behavior change efforts?

The INITIATE phase is designed to set practitioners up for success by helping them strategically identify, evaluate, and select the environmental challenges, audiences, and specific behaviors on which to focus the initiative. The guidance provided in this module will help you complete these steps from scratch, or it can augment your organization’s existing strategic planning processes and systems. 

Not only will the work done in this phase help you select the most impactful, achievable, and scalable audience and behavior to work with, the research you do will inform everything you do in later phases.

DATE(S):
Thursday, May 12, 2022 @ 11:00 AM – 12:15 PM PT
Thursday, Sep 22, 2022 @ 11:00 AM – 12:15 PM PT

Uncover the factors that are truly driving your audience’s behavior. What’s stopping them from taking action, and how can you help them overcome this? While it can be tempting to skip straight to solutions, taking the time to listen to and deeply understand your audience is at the heart of the Making Shift Happen process—ignoring or making assumptions about why people are or are not adopting a behavior can waste resources or even backfire.

The UNCOVER phase is separated into two modules. In this module, you’ll learn about the major drivers of behavior, which are mapped into three categories: Means (“Can I do it?”), Motivation (“Do I want to do it?”), and Memory (“Can I remember to do it?”).

DATE(S):
Thursday, May 26, 2022 @ 11:00 AM – 12:15 PM PT
Thursday, Oct 6, 2022 @ 11:00 AM – 12:15 PM PT

Uncover the factors that are truly driving your audience’s behavior. What’s stopping them from taking action, and how can you help them overcome this? While it can be tempting to skip straight to solutions, taking the time to listen to and deeply understand your audience is at the heart of the Making Shift Happen process—ignoring or making assumptions about why people are or are not adopting a behavior can waste resources or even backfire.

*This module is to be understood in conjunction with Module 2, where you learn about the general drivers of behavior (the 3 M’s). In this Module you find out what barriers and motivations are driving your audience. We will show you how to conduct a Behavioral Drivers Analysis, a systematic, evidence-based method for uncovering which factors are driving your audience’s behavior, which will help you choose the appropriate evidence-based behavior change solutions—or shifters—in the next module.

DATE(S):
Thursday, Jun 16, 2022 @ 11:00 AM – 12:15 PM PT
Thursday, Oct 20, 2022 @ 11:00 AM – 12:15 PM PT

In this module you learn about designing solutions to shift your audience’s behavior. You will learn to use what you know about your issue area, audience, and behavior to design a complete suite of behavioral shifters – evidence-based behavior change solutions – to achieve your goal. These shifters must address the specific barriers the audience faces and should use the most effective behavior change techniques to motivate and inspire them. You’ll use science-backed shifters from the BEHAVIORAL Building BlocksTM to accomplish this.

DATE(S):
Thursday, Jun 30, 2022 @ 11:00 AM – 12:15 PM PT
Thursday, Nov 3, 2022 @ 11:00 AM – 12:15 PM PT

No matter how perfect the solution, unless it works for the audience and is rolled out effectively it may not be taken up by key stakeholders. In this module we take a deep dive into prototyping – which allows you to identify problems and make necessary adjustments to your behavior change messages and initiatives quickly and affordably – before you use substantial resources to roll them out. 

You will also get an overview of planning a full-fledged initiative, testing it on a small portion of the audience –  including how to use pilots as experiments to test the effectiveness of your initiative – making refinements, and fully implementing your initiative in the real-world

Finally, we will discuss considerations for scaling your initiative to even broader audiences.

DATE(S):
Thursday, Jul 21, 2022 @ 11:00 AM – 12:15 PM PT
Thursday, Nov 17, 2022 @ 11:00 AM – 12:15 PM PT

Fundamentals of Environmental Behavior Change:
Part 2 - Making Shift Happen BUILDING BLOCKSTM

In Fundamentals of Environmental Behavior Change: Part 2, we …

The need to belong is a powerful driver of our behavior. In this module, you’ll learn how to use social norms to ensure that environmental behaviors spread and are durable.

Why do you save energy? Is it to protect the environment? Benefit society? Save money? Because others are doing it? If you’re like most people, you don’t believe that knowing what your peers are doing has much, if any, effect on your behavior. However, although people tend to underestimate the degree to which others influence their own behavior, social norms are among the most powerful motivators of behavior change. In this module, you’ll learn how to use social norms to ensure that environmental behaviors spread and are durable.

DATE(S):
Thursday, May 5, 2022 @ 9:30 – 10:45 AM PT
Thursday, Sep 15, 2022 @ 9:30 – 10:45 AM PT

Even the smallest inconveniences can stop behavior change in its tracks. In this module, you’ll learn how to make environmental actions easy to reduce the intention-action gap.

How many of us have waited until the last minute to file our taxes? How many times have you stopped filling out a form when it took too long? In today’s busy and ever-changing world, we are asked to take many different actions every single day and even every hour. To optimize our limited time, attention, and energy, we often take the path of least resistance. Even minor inconveniences, or hassle factors, can cause us to move on to easier or more pressing matters. In this module, we discuss tips for making the desired behaviors as simple, seamless, and convenient as possible. We’ll also explore adding friction to make undesirable behaviors difficult to complete.

DATE(S):
Thursday, May 12, 2022 @ 9:30 – 10:45 AM PT
Thursday, Sep 22, 2022 @ 9:30 – 10:45 AM PT

Facilitating habit changes requires great effort by practitioners, but can reap long-lasting benefits for the environment. Learn how to design initiatives that break bad habits and build positive ones.

Have you ever driven halfway to work without even realizing it? While learning a new behavior, like driving a car, requires focused concentration, with frequent repetition the brain creates neurological pathways that reinforce a pattern to the point where the behavior becomes so automatic we don’t have to pay attention at all. Because our brains are constantly trying to save time and energy, the “path of least resistance” subconsciously guides much of our daily behavior. This module provides a variety of tools to support our target audiences in building durable positive habits by shaping the first actions toward change, introducing new contextual cues to trigger desired actions, and reinforcing these actions with practice, feedback, and incentives. This chapter also provides a variety of tools to support breaking habits by disrupting old cues and response links.

DATE(S):
Thursday, May 19, 2022 @ 9:30 – 10:45 AM PT
Thursday, Sep 29, 2022 @ 9:30 – 10:45 AM PT

In this module, you’ll learn how to jumpstart your audience members’ motivation to take action by aligning your initiative with what they care most about.

We all have things that we’re attached to, such as the people, animals, or places that we love the most, certain activities, and our culture and customs. When we care deeply about something, we experience powerful emotions that motivate us to protect or preserve it, and we prioritize the things that are in line with the morals and ideals that guide our judgments.

However, we sometimes lose sight of how integral our environment is to all the things we are attached to. In this module, you’ll learn how to help your audience see the connection between the environmental issues you work on and the people, experiences, places, values, morals, and ideologies that they are attached to.


DATE(S):
Thursday, May 26, 2022 @ 9:30 – 10:45 AM PT
Thursday, Oct 6, 2022 @ 9:30 – 10:45 AM PT

In this age of information overload, competition for people’s attention is steep. You’ll learn how to design initiatives that are vivid so that your audience notices, pays attention to, and remembers your messages long enough to take the desired action.

Why do we notice and remember some things, while others “go in one ear and out the other”? In our fast-paced and technology-driven society, we are bombarded by messages competing for our attention every day—from billboards, to pop-ups on our phones, to signs in the grocery store. The sheer volume of information—all of which claims to be important—results in information overload and, ultimately, attention fatigue. We simply can’t process and respond to all the messages presented to us—even those about things that are truly important to us. Given the critical importance of what information is most noticeable and memorable, environmental practitioners face a critical challenge and opportunity. To be successful, we must design initiatives that not only take attention fatigue into account, but also overcome it. This module is about how to overcome attention fatigue by making our messages as noticeable, engaging, and memorable as possible.

DATE(S):
Thursday, Jun 2, 2022 @ 9:30 – 10:45 AM PT
Thursday, Oct 13, 2022 @ 9:30 – 10:45 AM PT

Tapping into our desire to behave in alignment with our identities is a powerful driver of behavior change and for galvanizing environmental champions. You’ll learn various methods for doing this, including how to design commitment campaigns.

We each carry multiple identities, such as that of a student, sibling, professional, or parent. Each identity is shaped by our individual expectations for ourselves and by the expectations placed on us by others. If we fail to fulfill the expectations associated with our identity, we risk the inconsistency disappointing ourselves or others. Our drive to be consistent with our most strongly held values and societal roles shapes every aspect of our lives, including how we interact with others, how we respond to messages in our environment, and how we behave on a daily basis. This module provides tools to leverage your audience’s drive to be consistent with their identities so as to encourage environmental behaviors.

DATE(S):
Thursday, Jun 16, 2022 @ 9:30 – 10:45 AM PT
Thursday, Oct 20, 2022 @ 9:30 – 10:45 AM PT

Optimism is crucial for maintaining motivation in the face of daunting environmental challenges. You’ll learn how to activate hope and inspire action by strengthening your audience’s sense of efficacy.

Sea levels are rising. Wildfires are blazing out of control. Species teeter on the brink of extinction as ecosystems are threatened by human activity and a changing climate. When this is all we hear about the environment, it’s no wonder we find ourselves feeling overwhelmed or even paralyzed. The truth is, most of us do care about the health of the planet, but many environmental issues feel daunting, abstract, and outside of our individual control. These feelings are amplified when environmental practitioners highlight the catastrophic nature of a problem, guided by the mistaken assumption that this strategy will not only grab people’s attention but also make them more likely to act. In this module, you will learn to empower your audiences through active optimism: the kind of optimism that is rooted in action. Active optimism isn’t just about believing that the outcome will be positive, it’s also about feeling empowered and capable of taking action to make that outcome a reality. This kind of optimism is a crucial driver of transformational, enduring environmental change.

DATE(S):
Thursday, Jun 23, 2022 @ 9:30 – 10:45 AM PT
Thursday, Oct 27, 2022 @ 9:30 – 10:45 AM PT

We are motivated to engage in behaviors when we feel that the benefits outweigh the costs. Learn how to choose incentives wisely to attract people to positive environmental behaviors and deter them from negative ones.

In an ideal world, everyone would be motivated to engage in environmental behaviors all of the time. Everyone would believe that the costs of the environmental behaviors (like the extra time it takes to sort our food into compost bins) are outweighed by the benefits (like the reduced emissions from food in landfills), even if those benefits will be realized far into the future. However, in reality, few of us are sufficiently motivated by distant, diffused, or intangible rewards. Sometimes your audience will require an extra incentive to make the benefits of environmental behavior outweigh the costs and to overcome the psychological and social barriers to behavior change. In this module you will learn the best practices for designing and delivering rewards and penalties to motivate positive environmental behavior.

DATE(S):
Thursday, Jun 30, 2022 @ 9:30 – 10:45 AM PT
Thursday, Nov 3, 2022 @ 9:30 – 10:45 AM PT

Framing information in a way that activates meaningful mental associations is essential for encouraging a shift in mindsets toward environmental engagement. You’ll learn about frames that have already been tested, how to avoid detrimental frames, and how to test your own metaphors and frames.

Would you rather buy meat that is 75% fat- free or meat that is 25% fat? When presented with these options, most people showed a strong preference for the 75% fat- free option, even though both choices represented the same product, with only a difference in how the information was framed. We are framing—whether intentionally or not—every time we communicate. The words or images we choose, the metaphors we invoke, and the information we highlight all activate certain mental associations in the minds of our audience. These associations are often deeply rooted as beliefs, values, morals, narratives, and ideologies. All information is processed in the context of the associations that are active in people’s minds, and facts that don’t resonate with these active associations will be misinterpreted or ignored. Therefore, framing your communications to activate specific mental associations is the most effective way to communicate truth to your audience. In this module, we discuss both short- and long-term aspects of framing, including how to deal with misinformation and anti-environmental frames, how to frame for short-term action, and how to shift mental associations in the long term.

DATE(S):
Thursday, Jul 14, 2022 @ 9:30 – 10:45 AM PT
Thursday, Nov 10, 2022 @ 9:30 – 10:45 AM PT

You’ll learn about the role that exposure to nature, other-focused emotions, mindfulness and awareness of cognitive biases play in fostering a change in our underlying relationship to the environment and its inhabitants, thereby durably transforming behavior.

What about the type of transformational change that can shift the mindset of an entire society? People need intrinsic motivation–motivation that arises from within–to continue to take action for the environment long after our initiatives are gone. In a society that values productivity and economic output above all else, it’s hardly surprising that we find it difficult to slow down, to connect with nature, and even to know ourselves. In addition, we are continuously bombarded with bad news – and, as climate change accelerates, the news will get worse before it gets better. At worst, we may find ourselves isolated in a “bubble” that causes us to lose our empathy and compassion for others and nature. This loss of connection can lower our long-term motivation to care for others and protect our environment, making the barriers to behavior change even harder to overcome. This module discusses how to change mindsets by building intrinsic motivation to protect the environment. Activating intrinsic motivation is essential to creating permanent, transformational changes in how we live on this planet. This is by no means a quick fix, but it is an enduring one.

DATE(S):
Thursday, Jul 21, 2022 @ 9:30 – 10:45 AM PT
Thursday, Nov 17, 2022 @ 9:30 – 10:45 AM PT

DEEP DIVE TRAINING

  • 2 x ½ days
  • Resuming Summer 2022

*PREREQUISITES: Fundamentals of Environmental Behavior Change: Part 1, Modules 2 & 3

  • 1/2 day
  • Resuming Winter 2022

*PREREQUISITE: Fundamentals of Environmental Behavior Change: Part 1, Module 5

  • 1/2 day
  • Resuming Winter 2022
  • 1/2 day
  • Resuming Winter 2022

*PREREQUISITE: Fundamentals of Environmental Behavior Change: Part 2, Module 1

  • 1/2 day
  • Resuming Fall 2022

*PREREQUISITE: Fundamentals of Environmental Behavior Change: Part 2, Module 4

PRIVATE TRAINING

If you are interested in our training series for your organization please reach out to us!

If you are interested in our training series for your organization but can’t make the times they are offered, please reach out to us!

We can offer any of our Level 1, 2 or 3 trainings, tailored to meet the needs of your organization –  including the addition of relevant case studies. Or we can design short topical trainings or 1-, 2-, or 3-day workshops just for you. 


Short Topical Trainings

  • Designing the best choice architecture for a specific setting
  • Designing pledges and commitment campaigns for lasting impact
  • Framing your outreach efforts to be compatible with cognitive biases
  • Connecting through comparison: how to best create normative messages
  • Highlighting progress: using feedback for enhanced motivation
  • Making it matter: reducing psychological distance by localizing abstract messages
  • Value-matching as a tactic to connect with your audience
  • Getting to know your audience: Evidence-based behavioral determinants analysis
  • Finding and testing the motivating frames
  • Storytelling 
  • Prototyping  your behavior change solutions
  • Experimental design


COMMON TO ALL TRAININGS

  • Through our training, you will learn how to immediately integrate behavior design into your effort, driving success and creating lasting impact for your organization and, most importantly, for the environmental movement.
  • Techniques to identify the barriers to action faced by your target group.
  • Examples of recently conducted experiments and real world applications that provide insight on specific best practices.
  • Initiative redesign strategies: an in-depth look at how organizations are failing to captivate or motivate their audiences, and how you can jump ahead of the curve.

 

CONFERENCE

Stay tuned for an interactive event in April 2022!