Nature Conservancy – California Drought

Drought - setting the stage for successful stakeholder engagement

California is ensnared in a complex water crisis that includes a rapid decline of aquatic and riparian biodiversity and an increasingly limited supply of freshwater for agricultural, industrial, environmental and residential uses. As a leading environmental science and advocacy organization, The Nature Conservancy (TNC) is positioned to be a key player in shifting California towards a smarter water future.

However, TNC faces significant economic, cultural and political hurdles to achieving a scaled impact. Root Solutions and Stanford ChangeLabs were commissioned to help TNC map the California water system, set the stage for a successful stakeholder engagement process, and increase the organization’s internal capacity for innovation. This was accomplished through interviews, workshops, systems mapping and behavioral intervention planning.

The Nature Conservancy is one of the leading conservation organization working around the world to protect ecologically important lands and waters for nature and people.