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Making Shift Happen:

Designing for Successful Environmental Behavior Change

The changemaker’s guide to catalyzing environmental behavior change for a healthy future

Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behavior change initiative—from choosing the right audience and uncovering what drives their behavior, to designing, prototyping, testing, and implementation. 

Clear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including:

  • Using social norms to spread positive environmental behaviors
  • Selecting and testing stories, metaphors, and values to frame information for each audience
  • Capturing your audience’s attention and reducing barriers to action
  • Catalyzing action by aligning your initiative with your audience’s personal and social motivators
  • Breaking bad habits and building positive ones
  • Connecting people with nature and building empathy for the environment and its inhabitants 

Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all.

Request Company Reimbursement

Download a free reimbursement request template

This book is a value add for any organization concerned with sustainability. Since many companies offer some version of a professional development reimbursement policy, we want to equip you with a template designed for approving out-of-pocket expense reimbursement. Just download the template and copy & paste it into your email client.

NOTE: If you work for yourself, speak with your accounting professional regarding possible tax deductions. The IRS has guidelines for work-related education expense deductions that may work in your favor.

WHAT OTHERS ARE SAYING

MaSH Testimonials Slide 1

An engagingly written, scientifically grounded treatment of what specific steps we each can take to combat the specter of climate change and its toxic effects. Count me impressed.

Robert B. Cialdini

Author, Influence and Pre-Suasion

MaSH Testimonials Slide 2

Timely, grounded in behavioral science, and practical.

Wesley Schultz

Professor of Psychological Science, California State University

MaSH Testimonials Slide 3

A fascinating workshop-in-a-book that takes practitioners through the entire intervention design and implementation process of creating the conditions under which change happens, grows, and endures.

Raymond De Young

University of Michigan, and co-author, The Localization Reader

MaSH Testimonials Slide 4

Brilliantly reveals that the only way to make meaningful progress on complex environmental issues is to understand that they must be addressed as human issues.

Steve McCormick

Managing Director, Draper Richard Kaplan Foundation, and former president and CEO, The Nature Conservancy

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Request Company Reimbursement

Download a free reimbursement request template

This book is a value add for any organization concerned with sustainability. Since many companies offer some version of a professional development reimbursement policy, we want to equip you with a template designed for approving out-of-pocket expense reimbursement. Just download the template and copy & paste it into your email client.

NOTE: If you work for yourself, speak with your accounting professional regarding possible tax deductions. The IRS has guidelines for work-related education expense deductions that may work in your favor.

WHAT OTHERS ARE SAYING

MaSH Testimonials Slide 1

An engagingly written, scientifically grounded treatment of what specific steps we each can take to combat the specter of climate change and its toxic effects. Count me impressed.

Robert B. Cialdini

Author, Influence and Pre-Suasion

MaSH Testimonials Slide 2

Timely, grounded in behavioral science, and practical.

Wesley Schultz

Professor of Psychological Science, California State University

MaSH Testimonials Slide 3

A fascinating workshop-in-a-book that takes practitioners through the entire intervention design and implementation process of creating the conditions under which change happens, grows, and endures.

Raymond De Young

University of Michigan, and co-author, The Localization Reader

MaSH Testimonials Slide 4

Brilliantly reveals that the only way to make meaningful progress on complex environmental issues is to understand that they must be addressed as human issues.

Steve McCormick

Managing Director, Draper Richard Kaplan Foundation, and former president and CEO, The Nature Conservancy

previous arrow
next arrow
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