Making Shift Happen:
Designing for Successful Environmental Behavior Change
2023 Gold Medal Nautilus Book Awards Winner
The changemaker’s guide to catalyzing environmental behavior change for a healthy future
To tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act.
From hotels that save water and money using simple signage, to energy suppliers that boost participation in renewable energy programs through mere enrollment form tweaks—shifting the behavior of millions for the better is possible.
Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behavior change initiative—from choosing the right audience and uncovering what drives their behavior, to designing, prototyping, testing, and implementation.
Clear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including:
- Using social norms to spread positive environmental behaviors
- Selecting and testing stories, metaphors, and values to frame information for each audience
- Capturing your audience’s attention and reducing barriers to action
- Catalyzing action by aligning your initiative with your audience’s personal and social motivators
- Breaking bad habits and building positive ones
- Connecting people with nature and building empathy for the environment and its inhabitants
Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all.
WHO THIS BOOK IS FOR
Developed with upper division and graduate students in mind, Making Shift Happen offers clear, step-by-step guidance that will empower your applied environmental class to start designing real-world projects today.
Whether you work for a non-profit, government, or business, this playbook provides a proven step-by-step method that can help you design and execute behavior change initiatives that transform the world.
Behavior is embedded in most problems that environmentalists are trying to solve. Rich in methodology and practical tools, Making Shift Happen is the perfect toolkit for you and your grantees working to shift behaviors and reach sustainability goals.
Making Shift Happen can help change any environmental behavior, big or small. It’s brimming with interesting studies, vivid anecdotes, and evidence-based techniques that you can apply to adopt positive behaviors of your own!
MEET THE AUTHORS
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